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GEORGIA BULLDOGS Name, Image, and Likeness
The University of Georgia Athletic Association has created LeGAcy, a comprehensive Name, Image and Likeness program. LeGAcy will provide education, social media tools and support that will assist student-athletes in maximizing their personal brand, platforms, development and opportunities.  Want to learn how you can build your LeGAcy and support NIL at Georgia? Click below!
 
NIL PROGRAM POLICY
STUDENT-ATHLETES DIRECTORY
INFLCR Exchange
SUPPORT THE CLASSIC CITY COLLECTIVE


NAME, IMAGE, and LIKENESS Message from Josh Brooks
Josh BrooksJosh Brooks
J. Reid Parker Director of Athletics

An NIL Message from Josh Brooks

Bulldog Supporters,

To sustain a championship level program at Georgia, we need you to join our NIL efforts! Name, Image, and Likeness opportunities create incredible value for our student-athletes, fans, and Bulldog Nation. Support our efforts to build the nation's best NIL program here in Athens. Here's what you can do TODAY:
  • JOIN the Classic City Collective’s 21 Club, the most effective way for a fan to support NIL and UGA.
  • HIRE a student-athlete to represent your brand by visiting our NIL Connection Form
  • PURCHASE student-athlete gear and memorabilia.
  • LEARN more about how you can build an NIL Legacy at UGA by reaching out to legacy-nil@uga.edu.
  • LISTEN to Bulldog Coaches and NIL Experts talk about the importance of this new and exciting landscape in this video.

 
NAME, IMAGE, and LIKENESS News and Information
Carter Named to NIL Team
8.2.2023
Georgia Athletics Expands NIL Support, Names Former Bulldog Reggie Carter as Athlete Marketing Manager, and Unveils the Georgia Bulldogs Exchange
The University of Georgia Athletic Association (UGA), in collaboration with Altius Sports Partners (ASP) and INFLCR, has made significant additions to its NIL operations.

Read Story
NIL at UGA
4.13.2023
Georgia Athletics Creates In-House NIL Department, Expands Partnership with Altius
The UGAAA has announced a new In-House NIL Department and has expanded its partnership with Altius Sports Partners to support and educate student-athletes pursuing NIL opportunities.

Read Story
1-6-23 Event
1.6.2023
Brooks on NIL, Signing Day, Supporting Student-Athletes
Athletic Director Josh Brooks and Classic City Collective discuss NIL, Signing Day, and How to Support Student-Athletes

Watch Video
11-2-22 Event
11.2.2022
Calling All Dawgs!
Learn about how fans can make an impact by supporting the NIL Legacy Program.

Watch Video
10-24 Event
10.24.2022
UGAAA NIL Legacy Program To Thrive
Georgia is building an NIL program to thrive. Learn more in this video:

Watch Video
9-23 Event
9.23.2022
UGAAA NIL Legacy Rally
Hundreds of Bulldog supporters and business owners came together to “Deal with the Dawgs.” Coaches Kirby Smart, Mike White, Caryl Smith-Gilbert, and Scott Stricklin all spoke on the importance of building a strong, sustainable NIL Program at Georgia. Attendees also learned how to get involved with NIL at UGA from experts at Altius Sports Partners, Matt Hibbs of the Classic City Collective, as well as local business owner Vanessa Sachs, Founder of SWAKE Cosmetics, who has hired UGA student-athletes for NIL deals.

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